To help give you ideas and guidance we've provided the following documents:
The Bike Wise Month Newsletters can be downloaded using the following links:
Bike Wise will be running radio advertisements on a selection of national radio networks leading up to and during Bike Wise Month. The advertising for 2010 has been spread across stations that have a primary audience of females and families, and has been designed to achieve maximum possible reach within this audience. The advertising will be broadcast over 65 stations from Northland to Southland and most places in between, plus news fillers will be broadcast on AZB reaching 71 stations.
15 second advertisement - listen/download (MP3, 588KB)
30 second advertistement - listen/download (MP3, 1 MB)
Free radio donut advert
Bike Wise has created a free radio 'donut' advert for event co-ordinators who are planning on placing advertising with their local radio network. The format of the advert is known as a 'donut' because it has a blank 11 second segment in the middle that allows room for you to insert local information. There is no obligation to use this free resource but it may provide valuable continuity with Bike Wise's scheduled radio network promotion.
30 second donut - listen/download (MP3, 1MB)
Radio advertising schedule 2010
The National radio advertising schedule is available to help local coordinators plan their own advertising around the national time slots.
2010 Radio advertising schedule (XLS, 120 KB)
Suggested text and images to help you promote Bike Wise within your organisation.