- Sponsors:
Mayoral Challenge coordinator information
Please find below relevant information for Bike Wise Mayoral Challenge co-ordinators
Updated: 20 October 2009
- When is the Bike Wise Mayoral Challenge?
- What is the Bike Wise Mayoral Challenge?
- How do I register my Bike Wise Mayoral Challenge event with you?
- Sponsorship prizes and resources
- Coordinator Kits
- Incentives - eligibility criteria
- Merchandise
- Tallying the number of people
- Tips for running a successful Mayoral Challenge event
- Promoting the details of your Mayoral Challenge
- Design template for Mayoral Challenge Posters
- Media release
- Sponsors logos
- Bike Wise logo
- Key dates/milestones
- More Information and Contacts
When is the Bike Wise Mayoral Challenge?
A Mayoral Challenge can be held on any Saturday or Sunday between 1 February and 28 February 2010. We recommend that you pick a date that best suits your Mayor and your city or district. Alternatively, you can hold your Mayoral Challenge on a weekday evening if that suits your community better.
What is the Bike Wise Mayoral Challenge?
The Mayoral Challenge is a national event where Mayors are 'challenged' to get the greatest number of people cycling behind them and win the coveted title of most Cycle Mad City. The town or city that has the highest percentage of their population participating will win. There are three award categories:
- 58,000+ population
- 11,000 to 58,000 population
- under 11,000 population
We encourage you to invite Councillors, senior council management, road planners, transport engineers, business leaders and journalists to your Mayoral Challenge. Having them on the ride helps gain their buy-in and support for cycling developments and initiatives in your region.
The Mayoral Challenge is a great event that generates a lot of buzz around cycling in your region. It is an ideal event for Councils to run and/or participate in during Bike Wise Month.
How do I register my Bike Wise Mayoral Challenge event with you?
Online Mayoral Challenge registrations will be open from 9th November to 11th December 2009.
Sponsorship prizes and resources
The sponsorship arrangements for the Mayoral Challenge have now been confirmed.
- Avanti Bike
Each Mayoral Challenge event will be provided with a free Avanti bike and helmet, to be used by the Mayor during the ride and given away as a major prize afterwards.
Please note that as part of the sponsorship arrangement, the Mayor must use the provided sponsor bike.
- Mayor’s yellow leader jersey
We are once again providing a cool Avanti jersey for the Mayor to wear on the ride.
Coordinators may wish to have additional logos of local sponsors printed on the jersey.
Picture of Jersey (JPG 60 KB)
- Other
You are welcome to seek your own sponsorship for additional prizes and resources that you may require.
Coordinator Kits
All Mayoral Challenge coordinators will receive a kit containing the following promotional resources and items which can be used as prizes or given away to participants on the day:
- 20 Bike Wise reflective slap bands
- 20 Bike Wise puncture repair kits
- 50 Bike Wise reflective cats eye stickers
- 2 Bike Wise LED front and rear lights (batteries included)
- 5 Bike Wise drink bottles
- 40 'Hey Cyclist' fliers
- 50 Bike Wise balloons
- 2 Bike Wise sport towels
- 5 Bike Wise bicycle bells
- 2 Bike Wise back pack covers
- 1 Bike Wise tailgate
- 10 Bike Wise pens
- 1 Bike Wise coordinators t-shirt
- 1 yellow leader's jersey for the Mayor to wear on the day
- A selection of Bike Wise posters as ordered by you
Incentives - eligibility criteria
To run an official Mayoral Challenge and be eligible to receive a coordinators kit, bike and cycling jersey for the Mayor to use on the day you must be able to meet the below criteria:
The Mayoral Challenge is a community event open to the public to attend.
The Mayoral Challenge is held in a public place and all cyclists who attend are invited to partake free of charge.
The Mayoral Challenge is promoted to the general public to participate.
The Mayor of your region MUST agree to attend and cycle in the Challenge.
Allocation of event incentives and coordinator kits is made at the discretion of the Bike Wise Programme.
Merchandise
You can also order extra resources from us. We sell all our merchandise at cost with the aim of providing good quality, useful resources to people at the lowest price possible.
If you would like to purchase anything we encourage you to do soon as we want to ensure we get it to you on time for your events.
Tallying the number of people
We’d love to be there on the day, however, we don’t have the resources to attend every event during Bike Wise Month. Therefore it’s up to you to ensure an accurate count of the people on your ride is taken on the day.
Having two people at the finish line with clickers/counters would probably be the easiest and most accurate way to count the number of people on your ride. Then they can reconcile their final counts with each other to ensure an accurate count.
You’ll also need the Mayoral Challenge Event Summary Sheet (XLS 17 KB) to send in your final count and details of your population.
Tips for running a successful Mayoral Challenge event
For some great tips from past Mayoral Challenge coordinators and promotional activity advice, download Tips for running a Mayoral Challenge (PDF 71 KB)
Promoting the details of your Mayoral Challenge
The details of your event will be automatically added to the Bike Wise website when you register. You will not be able to complete your registration until you provide your event details. You will be able to log back in to update your event details at a later date if you don't have every little detail confirmed when you register.
The details you provide will not be checked first before being posted on our website, therefore it is important that the information you provided is correct and complete.
You may also wish to promote your event on other sport event listing websites, such as www.playsport.co.nz.
Design template for Mayoral Challenge Posters
When you register your event you will be able to order a selection of Bike Wise posters to help raise awareness of Bike Wise Month and promote events in your area.
In addition to this, you can create customised posters for your own Mayoral Challenge event, by downloading the poster template and adding your details and the relevant logos.
- Template instructions (PDF 335 KB)
- Mayoral Challenge 2010 poster template (PDF 1.5 MB)
Media release
To make it quick and easy for you to promote your Mayoral Challenge event, we have created a media release template for event coordinators to use. Besides helping to promote and raise awareness of your Mayoral Challenge, using the template will help to spread key Bike Wise messages around the country during Bike Wise Month.
All you will need to do is download the media release, fill in your local information and send out to your local media.
Sponsors logos
Avanti will once again be sponsoring the Mayoral Challenge and will provide Avanti Spirit 1.0 bikes, helmets and jerseys for the Mayor to use and give away at your event. To show our appreciation of Avanti's support and to help gain their support in future years we encourage you to include their logos on any marketing material you use, eg. posters, fliers, adverts, web pages etc.
- Avanti logo (JPG 31 KB)
Bike Wise logo
There is a Bike Wise Month logo available for use, supported by guidelines to assist you. Placement is not mandatory, however, it provides consistent brand awareness for the Bike Wise Programme at a local and national level. We welcome the use of the logos on all promotional material relating to Bike Wise supported activity.
Key dates/milestones
Important dates relating to the Mayoral Challenge are listed below.
November 2009:
- Registrations for Mayoral Challenge open. Coordinators will need to provide the following information during registration: Mayor's jersey size, bike size, helmet size and closest Avanti outlet for delivery/pick up of bike
- Poster templates available to download
December 2009:
- Posters distributed to coordinators
- Registrations close 11th December
- 'Swiss Cheese' media releases available to download
- Radio advertisements developed and available to download
January 2010:
- Coordinator kits and Mayors' jerseys distributed to coordinators
- Avanti bikes distributed to Avanti stores for collection by coordinators
1 - 28 February 2010
- Mayoral Challanges can be run on any Saturday or Sunday during Bike Wise Month.
More Information and Contacts
If you and your organisation plans to host a Go By Bike Day, Mayoral Challenge or Bike Wise Challenge (formerly Bike Wise Band would like more information or support from Bike Wise, please contact us via the online form.
